Visual Branding

Your visual branding is an intricate equation of individual design elements such as shape, colour, images, typography and composition. They come together to form your visual identity and set the stage for you to tell your story. Properly designed, they result in an emotional connection with your audience that communicates your mission, vision and values. Establishing your visual brand is a fundamental ingredient in any communication and marketing strategy. 

DESALU Creative's Purposeful Design: We are all about building your brand equity. This begins with us collaborating on finding your voice and creating enticing visual elements that are key to distinguishing you from your competition.

12120047_1692933407607406_8348435776556166359_o.jpg

Our Visual Branding Work:

Hand Over Hand

Emerging Health Leaders

 

Our Visual Branding Packages:

Basic Package - $2000

  • Two custom concepts based on the creative brief we develop together
  • Two rounds of revisions to get it just the way you want it

Final Products:

  • Brand guide includes:
    • Basic web-safe typography
    • Colour palette
    • Logo restrictions
  • jpeg & vectorized simple logo

Add-on: Expand your brand with visual elements from standard stock images for $150

Add-on: Customize your publication with hand made visual elements designed by our illustrator and custom design artist for $700

Add-on: 10 hours of wordsmith and creative writing with our copy writer $900

 

Standard Package - $4000

  • Three custom concepts based on the creative brief we develop together
  • Three rounds of revisions to get it just the way you want it
  • Visual elements from standard stock images to expand your brand

Final Products:

  • Brand guide includes:
    • Basic typography selection
    • Colour palette including secondary colours
    • Logo restrictions
    • Brand graphic elements
  • jpeg & vectorized complex logo
  • branded two-sided business cards

Add-on: Customize your publication with hand made visual elements designed by our illustrator and custom design artist for $500

Add-on: 10 hours of wordsmith and creative writing with our copy writer $700

Enterprise Package - $6000

  • Three custom concepts based on the creative brief we develop together
  • Four rounds of revisions to get it just the way you want it
  • 10 hours of wordsmith and creative writing with a copy writer
  • Custom graphics and pieces - no more stock images

Final Products:

  • Brand guide includes:
    • Full typography selection for print and interactive mediums
    • Colour palette including secondary colours
    • Logo restrictions
    • Custom graphic elements
    • Copy tone
    • Photography treatment
    • Advertisement development guideline
  • jpeg & vectorized complex logo
  • Branded two-sided business cards
  • Full collection of business tools (ex. branded letterhead and envlopes) to get your business going
  • Full organization key messaging and collateral copy by copy writer
 

What you'll need to send us (for a smooth design process):

  • Any existing brand guidelines or gathered notes on your brand including typography, photography treatment standards, colour palette and key messaging copy
  • Existing brand associated assets including vector images of logos (organization and affiliated partners), typography font files, photography, images and iconography
  • Previous executions of any publications or collateral (just for us to peek at what's been done)
 

**Chat with us about our small business/startup support services!**

 

Ready? Let's make your dreams come true!